Amy Lindberg, 18, of Cordova was crowned Miss Memphis 2005 before a sold-out audience at Bartlett Performing Arts and Conference Center.

Amy will serve as the city's official ambassador and will make numerous appearances in 2005 promoting her platform, "Be All That You Can Be: Building Character Skills in Children."

Thirteen young women competed for the title by showcasing their talent, beauty, intellect and personality. The new Miss Memphis won a $1,000 cash scholarship, in-kind tuition scholarships to colleges and universities, prizes, and the opportunity to compete at the 2005 Miss Tennessee Scholarship Pageant this June in Jackson, Tenn.

Presented by the Memphis Jaycees, the Miss Memphis Scholarship Pageant is part of the Miss America organization, the world's largest scholarship program for young women. Contestants, which range in age from 17 to 24, compete in a private interview and on-stage interview as well as the traditional swimsuit, evening wear, and talent competitions.

This marks the 58th year for the Miss Memphis pageant, the longest-running pageant in the state.

"We are very proud to have Amy as our newest addition to the Miss Memphis family," said executive director Shay Bader-Wallace. "Amy has an exciting time ahead of her with preparations for Miss Tennessee and the many appearances that will be scheduled during her reign. I am certain she will be a wonderful representative for our great city."

Other awards were given to Ashley Cole, first alternate; Paige-LeTesha Roy, second alternate; April Lancaster, third alternate and Danielle Wallace, fourth alternate. Paige Copeland received the Spirit of Miss Memphis award and the Memphis Jaycees Community Service award. Jonika Rodgers received the Public Relations award for most tickets sold. Jackie Patterson received a $500 nonfinalist talent award in honor of Justyn-Tylour Heiskell, son of Michael and Anita Heiskell.